Lúcio, a character from Overwatch
has this skill where he speeds himself and everyone around him up, Google AMP tries to do this as well.
But while the speed goes up, there are some down sides as well.
AMP aims for mobile websites where lower speeds and bandwidths makes websites feel slow which raises the website’s bounce rate.
While there are certain restrictions to AMP, like
- no JavaScript (which might be confusing at first)
- stylings in the page’s head or inline
- no more than 50kB of styling
it also introduces some other problems to the (new) battlefield of “my customer is able to measure my website’s speed, halp”.